{"title":"Black November — Deal of the Day","description":"\u003cp\u003eOne product, one day, one special price. A new deal every midnight (Brasília time).\u003c\/p\u003e","products":[{"product_id":"gold-spell-liso-etico-treatment-mask","title":"Gold Spell Co. Liso Ético - Finishing Hair Serum for Chemically Treated Hair, Gradual Smoothing 8.45 oz (250ml)","description":"\u003cstyle\u003e\n.mkpbr-adeus{--mkpbr-orange:#ff6b4a;--mkpbr-orange-dark:#e85a37;--mkpbr-black:#111111;--mkpbr-muted:#666666;--mkpbr-soft:#faf9f7;--mkpbr-line:#ececec;--mkpbr-white:#ffffff;color:var(--mkpbr-black);font-family:inherit;font-size:16px;line-height:1.65}\n.mkpbr-adeus *,.mkpbr-adeus *::before,.mkpbr-adeus *::after{box-sizing:border-box}\n.mkpbr-adeus h2,.mkpbr-adeus h3,.mkpbr-adeus p{margin-top:0}\n.mkpbr-adeus h2{margin-bottom:14px;color:var(--mkpbr-black);font-size:clamp(24px,4vw,34px);line-height:1.2}\n.mkpbr-adeus h3{margin-bottom:8px;color:var(--mkpbr-black);font-size:18px;line-height:1.35}\n.mkpbr-adeus a{color:var(--mkpbr-orange-dark);font-weight:600;text-underline-offset:3px}\n.mkpbr-adeus__intro{padding:clamp(24px,5vw,42px);border-left:5px solid var(--mkpbr-orange);border-radius:0 16px 16px 0;background:var(--mkpbr-soft)}\n.mkpbr-adeus__intro p{max-width:820px;margin-bottom:0;color:var(--mkpbr-muted);font-size:17px}\n.mkpbr-adeus__intro p+p{margin-top:12px}\n.mkpbr-adeus__section{padding:34px 0;border-bottom:1px solid var(--mkpbr-line)}\n.mkpbr-adeus__section-title{margin-bottom:18px;font-size:24px}\n.mkpbr-adeus__steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px;margin:0;padding:0;list-style:none;counter-reset:adeus-step}\n.mkpbr-adeus__steps li{position:relative;padding:54px 18px 18px;border-radius:14px;background:var(--mkpbr-soft);counter-increment:adeus-step}\n.mkpbr-adeus__steps li::before{position:absolute;top:16px;left:18px;display:grid;width:28px;height:28px;place-items:center;border-radius:50%;background:var(--mkpbr-orange);color:var(--mkpbr-white);content:counter(adeus-step);font-size:14px;font-weight:700}\n.mkpbr-adeus__steps strong{display:block;margin-bottom:5px}\n.mkpbr-adeus__notice{margin-top:18px;padding:16px 18px;border-radius:12px;background:#fff2ee;color:#552217}\n.mkpbr-adeus__notice+.mkpbr-adeus__notice{margin-top:12px}\n@media(max-width:749px){.mkpbr-adeus__steps{grid-template-columns:1fr}.mkpbr-adeus__section{padding:28px 0}}\n.mkpbr-adeus__content-list{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;margin:0;padding:0;list-style:none}\n.mkpbr-adeus__content-list\u003eli{padding:20px;border:1px solid var(--mkpbr-line);border-radius:14px;background:var(--mkpbr-white)}\n.mkpbr-adeus__content-list\u003eli p:last-child{margin-bottom:0}\n.mkpbr-adeus__plain{color:var(--mkpbr-muted)}\n.mkpbr-adeus__plain p:last-child{margin-bottom:0}\n.mkpbr-adeus__inci{margin-top:18px;padding:18px;border:1px solid var(--mkpbr-line);border-radius:12px;background:var(--mkpbr-soft);color:var(--mkpbr-muted);font-size:14px;line-height:1.6}\n@media(max-width:749px){.mkpbr-adeus__content-list{grid-template-columns:1fr}}\n\u003c\/style\u003e\n\u003cdiv class=\"mkpbr-adeus\"\u003e\n\u003csection class=\"mkpbr-adeus__intro\"\u003e\n\u003cp\u003e\u003cstrong\u003eGold Spell Co. Liso Ético\u003c\/strong\u003e is a leave-in finishing serum for chemically treated hair. The manufacturer's label names it exactly that — \u003cem\u003eLiso Ético Finishing Hair Serum for Chemically Treated Hair\u003c\/em\u003e — and the routine follows: you apply it to clean, towel-dried hair, you \u003cstrong\u003edo not rinse it out\u003c\/strong\u003e, and you finish with a blow dryer.\u003c\/p\u003e\n\u003cp\u003eIt is not a chemical straightener. It does not alter the structure of the hair. The smoothing it gives is cosmetic and gradual: a disciplined, aligned, frizz-free look that builds up wash after wash, carried by argan oil and shea butter, honey, biotin, hydrolyzed wheat protein and hydrolyzed elastin, and three Brazilian oils from the Amazon and beyond — rosehip, patauá and andiroba.\u003c\/p\u003e\n\u003cp\u003eComing off a smoothing service? It is the natural home-care finish for \u003ca rel=\"noopener\" href=\"https:\/\/mkpbr.com\/products\/gold-spell-alisei-fioterapia-hair-treatment\" target=\"_blank\"\u003eGold Spell Alisei by Fioterapia\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eKey Benefits\u003c\/h2\u003e\n\u003cul class=\"mkpbr-adeus__content-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eA Leave-In Finisher, Not a Rinse-Off Mask:\u003c\/strong\u003e It goes on after the shower and stays in the hair. Nothing to time, nothing to wash out — the blow dryer finishes the job.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade for Chemically Treated Hair:\u003c\/strong\u003e The label is explicit: this serum is formulated for hair that has been coloured, bleached, relaxed or smoothed, and it is gentle enough for every wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGradual, Cosmetic Smoothing:\u003c\/strong\u003e Strands look aligned, disciplined and visibly smoother, and the effect accumulates with consistent use. It is a finish, not a chemical transformation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Brazilian Oils:\u003c\/strong\u003e Rosehip, \u003cstrong\u003epatauá\u003c\/strong\u003e (Oenocarpus bataua) and \u003cstrong\u003eandiroba\u003c\/strong\u003e (Carapa guaianensis) — Amazonian and Brazilian oils prized for how richly they condition the hair fibre.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil and Shea Butter:\u003c\/strong\u003e The two classic emollients of the formula, for softness, slip and a nourished feel from mid-length to tip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtein and Biotin:\u003c\/strong\u003e Hydrolyzed wheat protein, hydrolyzed elastin and biotin work on the look of body, elasticity and resilience strand by strand.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHoney, Propolis and Botanical Extracts:\u003c\/strong\u003e Honey and propolis plus ginger, mulberry, plum and carrot extracts round out a formula built for conditioning and shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMirror Shine, Light Feel:\u003c\/strong\u003e Dimethicone and Polysilicone-29 smooth the cuticle and reflect light without weighing the hair down or leaving a greasy film.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrizz Discipline in Humidity:\u003c\/strong\u003e The sealed, aligned cuticle is what keeps the finish looking neat on humid days.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Brazil:\u003c\/strong\u003e Produced in São Paulo by Cosmolab and regularized with ANVISA, Brazil's national health authority, under AFE 2028233.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eHow to use\u003c\/h2\u003e\n\u003cp class=\"mkpbr-adeus__plain\"\u003e\u003cstrong\u003eThis is a finishing serum: it is left in the hair and never rinsed out.\u003c\/strong\u003e The steps below are the manufacturer's own instructions, in the order the label gives them.\u003c\/p\u003e\n\u003col class=\"mkpbr-adeus__steps\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWash and condition\u003c\/strong\u003eShampoo and condition the hair as you normally would, and rinse.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTowel off the excess water\u003c\/strong\u003eRemove excess water with a towel. The hair should be damp, not dripping.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePour into your palm\u003c\/strong\u003eApply a sufficient amount to the palm of your hand — enough to ensure full coverage of the strands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpread and remove any excess\u003c\/strong\u003eWork it through so every strand is covered, then remove any excess. Keep it off the eyes and away from an irritated scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish with a blow dryer\u003c\/strong\u003eBlow-dry to finish. Do not rinse the product out.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv class=\"mkpbr-adeus__notice\"\u003e\n\u003cstrong\u003eDo not rinse:\u003c\/strong\u003e Liso Ético is a leave-in finisher. There is no processing time to wait out and nothing to wash off — the blow dryer is the final step, and the serum stays in the hair until the next wash. Use it at every wash for a cumulative result.\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__notice\"\u003e\n\u003cstrong\u003eNo salon required:\u003c\/strong\u003e the label sets no professional-use restriction for this serum. You can use it at home, as part of your normal wash routine.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eIngredients\u003c\/h2\u003e\n\u003cul class=\"mkpbr-adeus__content-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil (Argania Spinosa Kernel Oil):\u003c\/strong\u003e One of the most prized conditioning oils in hair care, valued for softness and shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter (Butyrospermum Parkii Butter):\u003c\/strong\u003e A rich butter that brings emollience and a nourished, supple feel to dry ends.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePatauá Oil (Oenocarpus Bataua Fruit Oil):\u003c\/strong\u003e An Amazonian palm oil, traditionally used in Brazil for conditioning hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAndiroba Oil (Carapa Guaianensis Seed Oil):\u003c\/strong\u003e Another Amazonian oil, known in Brazilian hair care for its emollient feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosehip Oil (Rosa Canina Fruit Oil):\u003c\/strong\u003e A light, fine oil appreciated for the soft finish it leaves on the hair fibre.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMacadamia, Olive and Myrrh Oils:\u003c\/strong\u003e Macadamia Ternifolia Seed Oil, Olea Europaea Fruit Oil and Commiphora Myrrha Oil complete the oil blend.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Wheat Protein \u0026amp; Hydrolyzed Elastin:\u003c\/strong\u003e Protein fragments small enough to work along the fibre, supporting the look of body and elasticity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiotin:\u003c\/strong\u003e A B-group vitamin used cosmetically in hair care formulas for conditioning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHoney \u0026amp; Propolis (Mel Extract, Propolis Extract):\u003c\/strong\u003e Two bee-derived ingredients, humectant and conditioning in cosmetic use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger, Mulberry, Plum and Carrot Extracts:\u003c\/strong\u003e Zingiber Officinale, Morus Nigra, Prunus Domestica and Daucus Carota — the botanical extracts of the formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimethicone \u0026amp; Polysilicone-29:\u003c\/strong\u003e Noble silicones that form a light film over the cuticle, smoothing it for shine and slip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLactic Acid:\u003c\/strong\u003e Adjusts the pH of the formula and helps leave the cuticle looking smooth and closed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"mkpbr-adeus__inci\"\u003e\n\u003cstrong\u003eFull Ingredient List (INCI), as printed on the label:\u003c\/strong\u003e Aqua, Dimethicone, Cetearyl Alcohol, Dipropylene Glycol, Stearamidopropyl Dimethylamine, Argania Spinosa Kernel Oil, Cetrimonium Chloride, Cetyl Alcohol, Lactic Acid, Butyrospermum Parkii Butter, Polysilicone-29, Parfum, Tocopheryl Acetate, Disodium EDTA, Mel Extract, Daucus Carota Leaf Extract, Zingiber Officinale Extract, Morus Nigra Fruit Extract, Prunus Domestica Fruit Extract, Propolis Extract, Hydrolyzed Wheat Protein, Biotin, Hydrolyzed Elastin, Sodium Benzoate, Rosa Canina Fruit Oil, Commiphora Myrrha Oil, Macadamia Ternifolia Seed Oil, Olea Europaea Fruit Oil, Oenocarpus Bataua Fruit Oil, Carapa Guaianensis Seed Oil, Potassium Sorbate, Linalool, Hexyl Cinnamal, Citronellol.\u003c\/div\u003e\n\u003cp style=\"margin-top:18px\"\u003e\u003cstrong\u003ePrecautions, as printed on the label:\u003c\/strong\u003e \u003cstrong\u003eFOR EXTERNAL USE ONLY.\u003c\/strong\u003e Keep out of the reach of children. Protect the eyes when washing the hair. In case of contact with the eyes, rinse with plenty of water. If the scalp becomes irritated, discontinue use. In case of irritation, seek medical attention. Do not use on the eyelashes or eyebrows. Wash your hands after application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAllergens and shelf life:\u003c\/strong\u003e the fragrance of this formula contains the declared allergens \u003cstrong\u003eLinalool, Hexyl Cinnamal and Citronellol\u003c\/strong\u003e. The formula also contains bee-derived ingredients (honey and propolis) and nut- and seed-derived oils (argan, macadamia, shea, andiroba, patauá) — avoid it if you have a known allergy to any of these. \u003cstrong\u003ePeriod after opening: 12 months.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDo I rinse Liso Ético out?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. It is a leave-in finishing serum. You apply it to towel-dried hair, remove any excess, blow-dry, and leave it in. There is no waiting time and no rinsing step — the serum stays in the hair until your next wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it a chemical straightener?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. Liso Ético does not alter the structure of the hair and is not a straightening or relaxing product. The smoothness it gives is a cosmetic finish: aligned, disciplined strands that look visibly smoother, with the effect building up through consistent use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I have to use a blow dryer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe label's final instruction is to finish with a blow dryer, and that is where the smooth, aligned finish comes from. If you air-dry, you still get the conditioning benefit of the oils, butters and proteins — just less of the sleek finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it safe for coloured, bleached or previously smoothed hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes — that is precisely who it is for. The label identifies it as a finishing serum for chemically treated hair, and it is gentle enough to use at every wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere exactly do I apply it?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePour enough into the palm of your hand to cover all the strands, work it through the hair, and remove any excess. Keep it away from the eyes, do not use it on eyelashes or eyebrows, and stop using it if your scalp becomes irritated.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need a hairdresser to apply it?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. Unlike the brand's professional smoothing systems, this serum carries no professional-use restriction on the label. It is a home-care finisher.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it with Alisei by Fioterapia?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, and the two are made for each other: Alisei is the professional smoothing service, and Liso Ético is the leave-in finisher you use at home afterwards to keep the hair aligned and glossy between services.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGold Spell Co.\u003c\/strong\u003e is dedicated to crafting high-quality hair care solutions that empower individuals to look and feel their best. Our products combine traditional recipes with modern research to deliver exceptional results.\u003c\/p\u003e\n\u003cp\u003eTo invest in natural beauty and discover more about sourcing exquisite ingredients, you may explore our dedicated section on \u003ca href=\"https:\/\/mkpbr.com\/collections\/gold-spell-co\" rel=\"noopener\" target=\"_blank\"\u003eGold Spell Co. Collection.\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eFinish every wash the way the salon would: aligned, glossy, frizz-free hair with Gold Spell Liso Ético.\u003c\/h2\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-top: 18px; background: #F6F7FB; border: 1px solid #E7E9F3; border-radius: 14px; padding: 12px; color: rgba(20,32,62,.74); font-size: 12.5px; line-height: 1.6; max-width: 100%; box-sizing: border-box; overflow: hidden;\"\u003e\n\u003cstrong style=\"color: #14203e;\"\u003eDisclaimer:\u003c\/strong\u003e For external use only. Patch test before use and discontinue use if irritation occurs. Individual results may vary. Product packaging may be labeled in Portuguese. Our Brazilian-brand products are sourced in Brazil and are regularized with ANVISA (Agência Nacional de Vigilância Sanitária), Brazil's national health authority, under the applicable regulatory framework for each product category. ANVISA regularization applies to the Brazilian market and is not equivalent to U.S. FDA approval. See our full \u003ca href=\"\/en-br\/pages\/disclaimers\" style=\"color: rgba(20,32,62,.74); text-decoration: underline;\"\u003eDisclaimers \u0026amp; Important Information\u003c\/a\u003e.\u003c\/div\u003e","brand":"Gold Spell","offers":[{"title":"Default Title","offer_id":52202189422908,"sku":"MKPBR2024-1090","price":93.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0090\/2840\/3278\/files\/Gold-Spell-Co-Liso-Etico-Gradual-Smoothing-Treatment-Buy-now-at-MKPBR.COM-Worldwide-Shipping_acdb4775-2d45-4223-b186-1b38cd9de42a.png?v=1783740730"}],"url":"https:\/\/mkpbr.com\/en-br\/collections\/black-friday-dia.oembed","provider":"MKPBR - Shine Like a Brazilian","version":"1.0","type":"link"}